WIC offers a variety of benefits that extend beyond simply providing food. Here’s a closer look at the main benefits WIC delivers and how they make a real difference for families.

One of the most essential benefits of WIC is the access to nutritious foods. Participants receive an electronic benefits card (EBT) that can be used to purchase approved WIC foods, including:

• Fruits and vegetables – WIC provides access to fresh produce, but there may be limits on the amount you can purchase and restrictions on certain types (e.g., frozen or canned with added sugars).
• Dairy products – Items like milk, yogurt, and cheese are covered, but you must select low-fat or non-fat options, depending on the recipient’s age.
• Whole grains – Foods such as whole wheat bread, cereals, tortillas, and brown rice are included, but they must meet specific requirements (e.g., 100% whole grain).
• Proteins – Protein-rich foods like eggs, beans, and peanut butter are included. However, you may be limited to specific brands or package sizes.
• Infant formula and baby food – WIC covers formula and baby foods, but certain brands and types must be selected, which ensures infants receive proper nutrition during their first year.

WIC-approved foods are carefully selected to ensure participants receive the nutrients they need, but there are often restrictions on brand choices, package sizes, or nutritional content. For example, whole grain products must be 100% whole grain, and certain canned or frozen foods must not contain added sugars or unhealthy ingredients. 

These limits ensure that WIC participants are making healthier choices and receiving the most nutritious options available.

In addition to providing food, WIC offers several other important benefits:

• Nutrition education – WIC provides one-on-one counseling and group classes to teach participants about meal planning, smart grocery shopping, and maintaining a healthy diet. This helps families learn how to make the most of their WIC foods and build healthier habits.
• Breastfeeding support – New mothers receive access to breastfeeding counselors, peer support, and lactation consultants. WIC also offers equipment, like breast pumps, to make breastfeeding easier and more accessible.
• Healthcare referrals – WIC helps connect families to healthcare providers for prenatal care, pediatric checkups, immunizations, and other services. These referrals ensure families have access to the medical care they need during key stages of life.
• Community resources – WIC can also link participants to local resources such as child care, housing, and employment services. These extra resources provide additional support to help families gain stability.

With its combination of nutritious food, educational resources, healthcare support, and community connections, WIC makes a lasting impact on the families it serves. If you think WIC could be a good fit for your family, the next step is to learn how to apply. 

In the next slide, we’ll explain the application process and what you should know to get started.